Interview with Natasha Poliszczuk- co founder of

Natasha Poliszczuk, Assistant Editor of Glamour and co-founder of Wear & Where.

When Natasha and friend and fellow journalist Alex Gorton were unable to find a website containing everything they wanted to read (from fashion and interiors to travel, food, health tips, recipes and in-depth features on motherhood, relationships and life), they decided to create their own – and Wear & Where was born. Read it – it’s fab!


What was your favourite part of being pregnant?

Feeling the baby wriggle around. There is something truly magical about knowing you are growing a little person – and feeling them move is the sweetest reminder of that.

Oh, and having great hair pretty much every single day!

What was the worst bit about being pregnant?

Sadly, I am not one of those pregnant women who burst into bloom. With my first pregnancy, I felt terribly sick for much of the 9 months. Plus,pregnancy wreaks havoc with my digestion and I develop an acutely itchy rash over my back and sides as the bump swells….

Did you develop any strange cravings or strong aversions to anything?

Fish. Oh God, the very thought of fish…. (I’m 5 months pregnant as I write this – I’ve been considerably less nauseous with this pregnancy – and I’ve still just physically shuddered.)

No peculiar cravings – other than wanting to consume fruit by the bucket load. And sweets. I didn’t have a sweet tooth before pregnancy (and it stayed with me afterwards!)

Did you find out the sex of your baby before the birth? If so, why?

The first time around, no: to my mind, it’s one of life’s last big surprises. Second time, possibly – mostly because our little girl is three and we think it’ll make it easier for her to think of the baby as a little sister or brother.

Would you say that you got the birth that you wanted? If not, why?

I had an elective caesarean section, as we discovered our daughter was breech at a late stage. I went to my final midwife appointment and told her how I could swear I felt the baby’s head under my ribs – and the kicking was most vigorous at the bottom of my uterus. She was emphatic that the ‘kicking’ was the baby pulling the umbilical cord and reassured me that the head was engaged. But because I was measuring small, she referred me for a late sizing scan.

Within a minute or so of the scan, the sonographer had reassured us about the size and added, “But you do know that this baby is breech, don’t you? The head is wedged right under your ribs.”

My obstetrician advised that a combination of factors meant ECV was unlikely to work in my case and could be very painful, so I should have an elective section.

Admittedly, the couple of days beforehand were most odd; we went out for supper at our local favourite restaurant; my parents came up the night before, and – with the snow swirling – we toasted the baby by the fire – all the while knowing that we would soon be three.

The actual birth experience was very calm (I imagine this is the big difference between and elective and an emergency section), despite my adrenalin. As soon as our little girl was here, she was all I could think about – and I couldn’t drink her in enough (I still feel like this sometimes) – so the rest was a bit of a blur.

What are your overriding feelings about the birth?

I know some women who were greatly saddened or disappointed: they felt that by having a caesarean section they hadn’t actually ‘given’ birth (as they saw it). But I had never really planned the birth – I always thought, ‘what will happen, will happen’ ,so I didn’t have any preconceptions or wishes which I had to lay to rest. I just wanted a healthy baby. The joy at her arrival was so overwhelming:how could I possibly think about, let alone mind, the manner in which she arrived?

Did anything shock or surprise you about pregnancy, birth or after? Is there something you wish that someone had told you?

That the sudden aches and pains (implantation pain, for instance) – particularly in the first few weeks, when you’re particularly paranoid anyway –are normal and need not be cause for alarm.

How much weight did you gain and did you find it easy to lose?

I have no idea as I never weigh myself – but, first time ‘round, I didn’t gain very much, and could actually feel my stomach being sucked in as a I breastfed!

Did you exercise during your pregnancy?

A bit of swimming when I was pregnant with my daughter; this time, looking after a three year old, squeezing my day job and Wear & Where into my life keeps me running around like a mad thing!

Has your body changed in ways that you dislike?  If so, do you want to do anything about this?

My breasts are smaller and less perky. But I can live with them – it’s totally worth it.

Did you attend any antenatal classes and what were your thoughts on them?

We did NCT classes –in order to make friends who lived locally, which we did. I made such lovely friends and loved watching our babies grow up together.


What one piece of advice would you pass on to a pregnant friend?

Do not be afraid to trust your instincts: it’s your body and your baby. And speak up: don’t let reserve or good manners come between you and the answers to your questions/pain relief during labour etc.

Do you have any fashion or beauty tips to share with other pregnant women?

Currently my specialist area, so I could go on all day, but for starters…

Elle Macpherson makes the best maternity bras. Pretty and comfortable.

Religiously slather your bump (and any other surrounding areas which are expanding…) with Bloom & Blossom’s Anti Stretch Mark Oil Clear conscience, protected skin – it’s the best.

I also love Ren’s organic Moroccan Rose body wash and Neom’s Cocooning candle (heavenly if you feel nauseous). Hey, if you can’t treat yourself when you’re pregnant, when can you?

If you don’t want to spend a fortune, Topshop do excellent maternity jeans – I’m loving the Leigh jeans at the moment, but the Baxters are also terrific. (If you do want to splash out, J Brand make the best maternity jeans.)

For more interviews with other lovely mothers, see here