From Day 1 we have known that we want to do things slightly differently and that our core focus was not about making money but about making change.
We feel very passionately about our mission to ensure that every woman has access to the most honest, reliable and up-to-date information available for pregnancy, birth and beyond and we wanted to make sure that this was always at the front of our minds with everything we do.
We surveyed 929 women in December 2016, and as we read through the results, it became really obvious that this was something that we needed to offer for free. Our antenatal and postnatal survey revealed that huge numbers of women did not feel properly prepared for their birth and the postnatal period and that there are staggering numbers of new mothers suffering with levels of anxiety and loneliness.
At A Mother Place, we are in a unique position. We are experts, with years of experience in the pregnancy and postnatal sphere, with exceptional access to other medical and professional experts and most importantly, connections with new mums who have been through it all and who want to help those coming behind them.
We decided that the best way to fulfil our mission is to offer really good quality digital antenatal classes for free – the sort of content that would normally cost about £300 at a traditional antenatal class. We want to remove the social, financial and geographical barriers of the traditional antenatal courses so that there is nothing stopping every woman receiving the very best level of advice and support.
It was by chance that we heard about B Corp, when chatting to a friend who runs a local charity, Little Village. We were explaining that our aims were charitable in many respects yet we needed to make money as we were not keen on actually becoming an official charity. She suggested we look at becoming a B Corp as she had heard of companies like Jo Jo Maman Bebe, Ella’s kitchen and Cook who had joined the movement.
Once we had done a bit of investigation we realised straight away that this is the structure we wanted for our company. Becoming a B Corp is a way to show all stakeholders (customers, suppliers and staff) that we adhere to a particular set of ethical and environmental standards. We are not a charity, or a social enterprise, we are a new type of company that uses the power of business to solve social and environmental problems.
To certify as a Pending B Corp, we have had to meet the rigorous standards of accountability, transparency and social and environmental performance required. We are really happy to sit alongside such companies who all share the same vision as us to use business as a global force for good.
If you want to find out more B Corps from their website click here B Corp
and you can read here about the B Corp UK movement.
A big thank you to Mishcon De Reya for their help in navigating us through the legal process and to the B Corp team for all their help too.